Sunday, November 16, 2008

Class exercise --- no.6 (Consumers' lifestyles & mass Customization)

Schoolmate A - Female
Lifestyle - Shopping once a week
                - Always shopping at Causeway Bay
                - Like I.T., Issue, b+ab,etc.
                - She is b+ab's fans
                - Watch film one to two times a month
Mass Customization - b+ab
                                     - Use Nokia mobile phone
                                     - Use Burberry handbag
Color Preference - Pastel colors
                               - complementary color theory

Schoolmate B - Male
Lifestyle - Not always shopping, shopping about once a month
                - Like to play football
                - Do not mind what brand he was wear
                - Listen pop music
Mass Customization - 5cm, i.t., H&M
                                     - Use Nokia mobile phone
                                     - Niki sportswear
Color Preference - High chroma colors with Achromatic colors

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